We were thrilled to work with West Elm on an Influencer Marketing campaign featuring their beautiful dinnerware products. West Elm is a sister company to Pottery Barn and Williams Sonoma, brands we have worked on multiple successful campaigns with and recently collaborated on the first of our Vamp Creative Studio event series for Influencers.
The brief was simple – hero the West Elm dinnerware products in an authentic way. We were blown away by the number of applications from our closed community of high quality Influencers.
Top 3 Photos from this West Elm campaign
This post came out top in terms of engagement. At a whopping 10.77% engagement @simple.blanc has done a fantastic job of authentically engaging her followers with this content. Featuring the dashing Glaze Dinnerwares with gold cutlery, we love the array of foodie props and textured backdrop. You can tell that there is oodles of natural light – essential for any good flatlay – making this setup look its best. A nice detail also is that we can see that this is a fleeting moment in time captured before these sweet treats were enjoyed because the of the cold ice cream with the hot frothy coffee. The key to any foodie flatlay is – work quickly while the food is still hot/cold! An expert flatlay hand is what is required to keep this ice cream frozen in time and still enjoy it before it has melted.
Who can’t look at this post and smile? @whitneylouise has done it again with these Spotted Dinnerware and gold cutlery. In line with her personal aesthetic – whites and pinks – this photo sits authentically in her feed but she makes the product really pop. Selecting the vibrant colourful ice-lollies for this photo, Whitney provides a perfect contrast between a busy, eye-catching prop with a clean marble background. Plus the animal faces on those ice-lollies draw the eye because we are as humans more likely to look for faces in an image. We love the repeat of the gold colour in the specs on the pink ice-creams too!
It can be tricky to hero plates in a shot because by nature plates tend to be covered in lots of delicious eye-catching goodies but @ateaspoonofstyle knew how to to make sure the plates didn’t get overlooked in his shot. The trays and books create nice triangular angles in direct contrast to the circular plates. The pale-tan colours and soft textures of the backdrop allows the Dapper Animal Plates to stand out loud and proud. We love the human touch in this image too but instead of direct contact with the hero item the hands are mid-sentence in the book, giving the feeling of what the Danish like to call hygge! He’s captured a delicious moment and invites his audience to savour it too.