Influencer Marketing trends for 2018 and what they will mean for brands
In a few short years influencer marketing has grown from something marketers have trialled to a sophisticated marketing channel in its own right. With its forecast growth to $2 billion by 2020 from $1 billion in 2017, we can expect to see a lot of rapid development in this space. With increasing competition, it is important than ever to ensure that you keep ahead of the curve and stay on top of the latest influencer marketing trends. This 2018 influencer marketing will become more universally adapted, structured and mature without losing any of the experimental magic required of any smart digital marketing strategy.
Some of the influencer marketing trends to come will be more investment in vertical video content, always-on influencer strategy and more integrated campaigns. We will begin to see brands utilising high quality influencer content being utilised outside of social and in their wider advertising campaigns. The longevity of Influencer marketing will no longer be doubted (See this article on whether influencer marketing is a booming ROI or a bubble fit to burst). We will see social media channels like Instagram and Facebook legitimising the channel with technology. Among other influencer marketing trends will be more investment with conversational commerce, content hubs and high quality content to help make these marketing tools even more effective.