Why Influencers Rule the Age of Experience
Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers living in the Age of Experience says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and... read more
Brands must act fast to convert shoppable Instagram into sales
As published in: In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature. The initiative, which was previously only trialled in the US with brands including Warby Parker and JCrew,... read more
Can the year of the influencer thrive through National Day campaigns?
With Mother’s Day on the horizon, many brands will once again launch themed marketing campaigns to propel sales. This year, there is even more of a compelling argument to include influencers in this strategy. The 2017 festive season saw around half of young people... read more
Why the rule of quality over quantity means Instagram bots won’t last
Brands and influencers are fighting the good fight against Instagram bots but fake followers are becoming less relevant as high quality content is becoming a more highly prized influencer marketing KPI than reach. Vamp influencer @thesundaychapter went from 25k to... read more
Vamp influencers partner with Dress for Success for International Women’s Day
The pro-bono #EmpowerHour influencer campaign with Dress for Success hopes to help disadvantaged women re-enter the workforce. As published in: Ever walked into an important job interview and wished you felt more prepared? Sometimes it’s something as simple as a... read more
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