Tesla does Influencer Marketing of a sort on the advice of a 10 year old girl
Sometimes the biggest ideas come from small places. Tesla’s Elon Musk received a letter from an 10 year old girl, Bria Loveday, who had an innovative idea on how Telsa could advertise. She suggested they run a competition for their fans to see who could make the best... read more
Sorry isn’t enough: why agencies need to work with influencers and not against them
Opinion piece by Vamp Co-Founder Aaron Brooks as published on THE DRUM. With the latest influencer marketing stats revealing the industry’s impressive growth into a channel that is steamrolling traditional advertising, we are seeing many new agencies cropping up. With... read more
“Influencers are the Future” says Fredrik Eklund
Photo: VAMP Co-Founder Aaron Brooks with Real Estate Entrepreneur and TV personality, Fredrik Eklund In their marketing brainstorm on Million Dollar Listing, forward-thinking Fredrik Eklund came up with a new strategy to build up hype around the opening of a new... read more
Snapchat Launches New Features for Influencers
New Snapchat Paperclip feature could be a game changer for Influencers and brands reluctant to choose this social platform to reach customers In another exemplar of the trend we are seeing lately of different companies investing time and money in legitimising... read more
Findings from the Frontline of Influencer Marketing Research
VAMP caught up with Ellese Ferdinands, an Influencer on our platform, who is completing her PhD doctorate on Social Media Marketing with a focus on Influencer Marketing research. Ellese gives us an insight into the challenges to Influencer Marketing that she has... read more
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