Creating stunning content featuring the Double Wear Foundation to amplify in paid and owned media
Estée Lauder Australia wanted to promote their Double Wear Foundation. VAMP beauty influencers produced beautiful flat-lay and product in-use style content reviewing the foundation. 27 influencers were engaged for the campaign producing over 54 images and 5 videos. Selected content was re-purposed in paid social, eDM and YouTube pre-roll.