The Vamp View

At Vamp we aim to inform, educate and inspire on all topics related to demographic product placement in social media. Be sure to sign up for our newsletter to get the latest thinking on all influencer marketing topics.

Influential Content Creation & the ZMOT

Coined by Google in 2011, the term Zero Moment of Truth (ZMOT) refers to the way consumers now search for information online to make informed decisions about brands. Influential Content Creators are right there at the front line.  When “alternative facts” is the...

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