Credibility and Transparency is the future
Back in 2015, Singapore’s influencer scene was a watercooler topic. First, one of the country’s leading bloggers wrote an exposé about ‘unethical marketing’ involving an influencer agency. The agency was accused of using influencers to lobby against certain... read more
What’s In A Selfie?
The first moon landing (whether you believe in it or not) is a story of three men, but chances are you have only heard of two of them. This picture was taken by Michael Collins, probably one of the greatest photographers you have never heard of. Collins took this... read more
Influencer Guidelines by the AANA
The Australian Association of National Advertisers (AANA) have released their best practice guidelines for brands collaborating with Influencers and sharing these images to their following across all marketing channels which will come into effect from March 1st 2017.... read more
How influencer marketing brings customers back to their carts
Word-of-mouth recommendation is the primary driver behind up to 50% of all purchase decisions. The power of influencers cannot be denied, says Aaron Brooks, but are they the clincher that pushes customers through to cart completion? As social marketing disrupts... read more
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