Sorry isn’t enough: why agencies need to work with influencers and not against them
Opinion piece by Vamp Co-Founder Aaron Brooks as published on THE DRUM. With the latest influencer marketing stats revealing the industry’s impressive growth into a channel that is steamrolling traditional advertising, we are seeing many new agencies cropping up. With... read more
700 million times better than #spon: Instagram’s new Influencer tools quash the question of credibility
Interview with VAMP Co-Founder Aaron Brooks as published on Instead of the blot on the influencer’s feed of cringe-worthy abbreviations which sound horribly like older advertisers trying to get down with the kids, influencers could soon be publishing their content to... read more
Credibility and Transparency is the future
Back in 2015, Singapore’s influencer scene was a watercooler topic. First, one of the country’s leading bloggers wrote an exposé about ‘unethical marketing’ involving an influencer agency. The agency was accused of using influencers to lobby against certain... read more
What’s In A Selfie?
The first moon landing (whether you believe in it or not) is a story of three men, but chances are you have only heard of two of them. This picture was taken by Michael Collins, probably one of the greatest photographers you have never heard of. Collins took this... read more
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