Brands must act fast to convert shoppable Instagram into sales
As published in: In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature. The initiative, which was previously only trialled in the US with brands including Warby Parker and JCrew,... read more
Can the year of the influencer thrive through National Day campaigns?
With Mother’s Day on the horizon, many brands will once again launch themed marketing campaigns to propel sales. This year, there is even more of a compelling argument to include influencers in this strategy. The 2017 festive season saw around half of young people... read more
Social networks must maintain their individuality to survive
Why Vamp Co-Founder, Aaron Brooks believes Snapchat’s latest share nosedive is a cautionary tale against the social sell out. “still love you tho snap… my first love”. It was the definition of ‘too little, too late’ in Twitter form. Just an hour earlier... read more
Influencer marketing: Booming ROI or bubble fit to burst?
As published in I get it, the rapid rise of influencer marketing makes some people anxious. Influencer marketing growth on Instagram is predicted to be $1.7 billion industry this year (up from $700 million in 2016 and $1.2 billion in 2017) and is projected to grow to... read more
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